channel(2/0)
Focus on one fruitful channel
To gain the initial growth necessary for sustainable business, an entrepreneur is best served by mastering a single, fruitful channel. To gain the critical number of customers to break even and to receive the customer feedback, a company needs to iterate on a single channel. This is because entering a channel is like drilling a hole into the bottom of a bucket full of beads where the number of beads in the bucket represents the number of customers who will be reached by this channel in the market.…
Fruitful channels may surprise
The most effective channel for a business to begin may not be the obvious one. Although there are at least nineteen different channels a startup can discover customers through, a few often get priority because of the number of potential viewers or the ease of use. Online methods, in particular, are easy to get started (at least for the tech generations) and have billions of potential viewers. Even so, exploring all of the channel opportunities may reveal others that would yield more customers at this stage in your businesses growth.…