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Attunement, buoyancy, and clarity are crucial sales skills

Those who sell must be emotionally aware, able to rebound, and clear in their goals, presentation, and next steps. If you’re in sales–Pink would argue almost everyone–you’ll need to develop three skills: Attunement, Buoyancy, and Clarity (Pink, pg. 66). Attunement simply means awareness. A salesman must be ‘in tune’ with those he sells to; to see the world from the customer’s perspective. The better a salesman is able to understand the customer in front of him, the better he can find their problems and, if he has a solution, offer them what they didn’t know they were looking for.…