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Customer facing roles need higher cultural intelligence

Cultural Intelligence (CQ) is applicable in every interaction because each individual is a unique blend of cultural values, even in a homogeneous setting. Whether meeting with a friend one’s known for years or asking directions of a stranger, one’s success rate rises where he applies CQ. Nevertheless, not every interaction requires the same level of motivation, preparation, or focus. In the same way, every role in a company benefits from CQ, but there are some roles for which CQ is a deciding factor to success.…