crisis(1/1)
Nonviolent direct action seeks to create a crisis that can no longer be ignored
Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored.
Owners must prepare for crisis
Leaders must mitigate the effect of crisis on their businesses by moving from reactive to proactive engagement quickly. When a crisis affects a business, four leadership reactions often happen. If nothing is done to transform the reactions into proactive effort, the crisis may spell the end of the business, or at least of the leader. First, leaders become paralyzed. Struck by the shock of crisis, like a turtle a leader hides in their shell waiting for the crisis to go away.…