curation^(1/0)

Customers want curation but ask for features

People’s first impulse is to request more features, but they’re more satisfied with curated choices. How much can your smartphone do? Browse the web? Take pictures and video? Store your to-do list? Find you a nearby coffee shop? Book a hotel room? Make a phone call? Perhaps a better question is, what can’t your smartphone do? People are first inclined to choose the product with more features. “I don’t know what that button does,” the consumer says to himself, “but what if I need it?…