customer(5/0)
Companies with bold views stand out
A company with no stance doesn’t stand out. There’s a fear in marketing that if the brand messaging doesn’t allow for everyone’s opinion, the customer portion who disagree will be alienated by the company’s stance. There’s some truth to this; any company whose brand stance maintains that white people are superior to black people will lose customers in Chicago. However, many of the ways a company’s values stand out would generate dialogue, not distress (Miller).…
Most customers are not ready to buy today
A fraction of the total market is ready to purchase, but the rest may be primed. No matter how desirable a company’s product is, only a tiny percentage of the market will take notice of it at any given time. About three percent in fact. Only another seven percent are even looking for a solution, of which your company may be but one in many available options. Though you blast the remaining 90% with marketing ads, sales pitches, and free samples, they are simply not in the market.…
Customer discovery plan
Deliver preventative counseling to overseas workers in Central Asian cities. Business Description: To improve the quality of life and lengthen the staying power of committed workers in Central Asian cities, this business will offer three preventative health packages: 1) online, 2) retreat 3) on-site. The online package will be client-focused online coaching on stress management and communication skills. The retreat package will be a resort with freedom to relax, opportunities to collaborate with others, and unintrusive assessments of health and wellbeing.…
Customer contact builds empathy
To be efficient, company’s specialize the work their employees accomplish. Customer Service Representatives speak to clients all day long, they don’t organize financial reports or manage people. Likewise, those who manage Service Representatives aren’t likely to interact with a customer unless a problem arises. One step above them and customer interaction has been removed entirely - they are entirely isolated from the customers they serve. The same happens on the product side of business.…
Customers want curation but ask for features
People’s first impulse is to request more features, but they’re more satisfied with curated choices. How much can your smartphone do? Browse the web? Take pictures and video? Store your to-do list? Find you a nearby coffee shop? Book a hotel room? Make a phone call? Perhaps a better question is, what can’t your smartphone do? People are first inclined to choose the product with more features. “I don’t know what that button does,” the consumer says to himself, “but what if I need it?…