globalization(5/0)
Customer knowledge affects sales strategy
One of the chief suspicions aroused in a customer when he’s sold to is, “What do they know that I don’t?” If the item is a bargain, it must have a defect. If it’s more costly, the seller’s trying to rip him off. With greater complexity and a higher cost comes higher suspicion. A car sale is more suspicious than a rummage sale. Companies have adopted ways to encourage customers to take the risk by offering money-back guarantees, warranties, and test drives, and.…
Remote work supports global entrepreneurship
Knowledge work is branching from the busy metropolis to bedrooms and coffee shops across the globe. “In health insurance, Fortune 100 provider Aetna has nearly half of its 35,000 U.S. employees working from home. In accounting, Deloitte, which has about the same number of employees, has a staggering 86 percent working remotely at least 20 percent of the time. At Intel, 82 percent of their people regularly work remotely” (Fried, pg.…
We need global leaders
There is pressing need for global leaders, for we live in a pivotal moment in world history. The effects of globalization have manifested themselves in economies world-wide, and a wave of protectionism threatens in its wake. American voters have reacted to the loss of jobs caused in part by international trade and the uncertainty of an economy that reacts to forces beyond its borders (Williams). This sentiment is not restrained to America alone; a BBC poll in 2008 estimates “only 5 percent of the global public believes that the economic benefits and burdens of globalization are being shared ‘very fairly’” (Cabrera, loc.…
Globalize your business name
Globalization and the Internet influence local small business in unexpected ways. Business names are an afterthought in small towns. Sally’s Drug may be the only drug store in town, and Stan’s Sporting Goods the only woodsman’s warehouse. Most are sole proprietorships who use their own name to distinguish the business in their county or, if the owner is ambitious, in the state registry. The danger that a similarly-named sporting goods store will contest Stan’s Sporting Goods is imperceptible, and so local businesses rarely compare the name of their business or products with state trademark and service mark registries–even less federal registries.…
Globalization demands leadership integrity
The complexity of global economics emphasizes the need for business leaders of character. The world of business is rapidly becoming too complex to manage. The history of nation-states influence the rise and fall of economies in ways never before connected. Cabrera and Unruh mention the effect on the European Union’s (EU) currency by one of the EU’s smallest members ({cabrera-global}, loc. 279). Might global effects also be surmised from the chaos within Libya or the Syrian civil war?…