market(2/0)
Non profits can easily explore new markets
Non-profit organizations may be an underestimated entrepreneurial incubator. Building off my first entrepreneurial insight, the first two of Elkington and Hartigan’s models serves another niche in society - the creation of new markets. New markets are described as ‘emerging,’ which generates the image of an animal hiding in a dark hole. One may guess the size or type of the creature from the characteristics of the hole and surroundings, but certainty only comes after it has ‘emerged.…
Non profits have unique markets
There are some markets only non-profits can reach. In my quest to discover ways to build a for-profit business with a quadruple bottom line, it can be easy to disdain the influence of non-profit organizations. Why would anyone run a non-profit organization when they might accomplish as much with a for-profit company, and retain more flexible control? To me, a non-profit organization is like a for-profit except that it has more financial restrictions and only a two or three point bottom line, i.…