metrics^(1/0)

Vanity metrics obscure true performance

‘Vanity metrics’ are any statistic that makes the business sound successful but do not inform stakeholders about actual performance or give insight into areas of growth (Ries, pg 143). Sold 3,000 widgets last month alone! That’s a 112% increase over last month! Over 4 million users! Up 1 million since 2010! In six countries on two continents! Our global presence is expanding! Excessive exclamation aside, these are examples of metrics which may be effective for the marketing team but give little insight into business operations.…