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Owners must prepare for crisis

Leaders must mitigate the effect of crisis on their businesses by moving from reactive to proactive engagement quickly. When a crisis affects a business, four leadership reactions often happen. If nothing is done to transform the reactions into proactive effort, the crisis may spell the end of the business, or at least of the leader. First, leaders become paralyzed. Struck by the shock of crisis, like a turtle a leader hides in their shell waiting for the crisis to go away.…