product-adoption(2/0)
Keep product development close to customers
I’ve noticed a trend at kCura. As the company has grown, the departments have drifted into their own separate and siloed operations. Product managers advocate for further separation of the Engineering teams from the customers, claiming that they need heads-down time to finish product features (which they do. Despite following an iterative approach, we have years of work on our plates). Customer Support managers advocate for a customer separation from the engineers because they don’t know how to talk to customers.…
Common barriers to product adoption
Entrepreneurs may overlook the complexity of constraints customers face. As the inventor of a brilliant new solution, a microwave we’ll say, it’s common to think others will be ecstatic to learn of my solution and use it immediately. “They just don’t know this amazing machine would save them hours!” I might say to myself as I drive to my first sale. When my customer says it’s too hard to learn, I may be tempted to blow them off.…