risk(2/0)
The church must learn new forms
The American Church is not growing. The new people in the pews are almost exclusively either transplants from another church or people returning after a period of separation. When churches close their doors in your neighborhood, it’s too late. Closures are the inevitable result of our failure to add any unchurched people to our community for many years, not just the past one or two. As with business, danger signals are outside customer base.…
Danger signals are outside customer base
When a corporation starts, its members rush to find customers, to meet their needs, to iterate, to create, to re-invent. As the business grows, they search for more customers with the problem their product/service solves. As their customer base expands, they tailor their solution to their customers needs. If their customers' needs change, they modify their product to match. One might think this cycle would continue forever. The slow, business-killing changes happen, not among one’s own customer base, but with those who are not even customers - the ‘noncustomer’ (Drucker, referenced by Krames, pg.…