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Most customers are not ready to buy today

A fraction of the total market is ready to purchase, but the rest may be primed. No matter how desirable a company’s product is, only a tiny percentage of the market will take notice of it at any given time. About three percent in fact. Only another seven percent are even looking for a solution, of which your company may be but one in many available options. Though you blast the remaining 90% with marketing ads, sales pitches, and free samples, they are simply not in the market.…