sustainable^(1/0)

Focus on one fruitful channel

To gain the initial growth necessary for sustainable business, an entrepreneur is best served by mastering a single, fruitful channel. To gain the critical number of customers to break even and to receive the customer feedback, a company needs to iterate on a single channel. This is because entering a channel is like drilling a hole into the bottom of a bucket full of beads where the number of beads in the bucket represents the number of customers who will be reached by this channel in the market.…